01
Before doors open
Confirm deliveries, setup windows and filming areas ahead of rehearsals.
Business catering & exhibition hospitality · Milan
Product launch events Milan
The product demonstration cannot shift because the food is late. Service should follow the launch timetable rather than compete with it.
Request a proposal ↗What we need to establish
Arrival windows and how long press and buyers stay may be more useful than the total invitations sent.
A specific brief prevents quotes for fundamentally different services being compared as if they were the same. These are the important facts to establish.
What we need to establish
- Press call and product reveal times
- Guest flow and VIP access
- Serving stations outside filming routes
- Loading, breakdown and dietary requirements
A good place to start
Catering and hospitality planning for product reveals and press previews.
Discuss your event ↗What the service requires
Product hospitality should follow the reveal
Guests have come to see the launch. The food and drinks need to respect the demonstration, press timings and photography routes.
02
During the reveal
Avoid noisy service during demonstrations, interviews and speeches. Prepare refreshments in advance.
03
After the announcement
The networking period may require more service than the product demonstration itself.
Illustrative planning scenario, not a completed event
Hypothetical 17:00–20:00 launch with an 18:00 reveal: setup by 16:30, discreet demo service and main refreshments after 18:30.
Actual service scope and rates require supplier and venue confirmation.
What to send in your brief
- Reveal and press call
- Guest flow and filming zones
- Peak service and replenishment
- Access and breakdown timetable
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